Bill Miller, president and CEO of the American Gaming Association (AGA), took to LinkedIn to say that National Hockey League (NHL) partnering with prediction markets was “deeply troubling.”
News broke earlier this week that Polymarket and Kalshi had partnered with NHL, gaining access to NHL proprietary data and rights, as well as the right to use NHL marks and logos.
“These companies operate entirely outside the legal sports betting framework established by states, tribal governments, and federal law,” continued Miller. “In doing so, they threaten the integrity of sports and the protections in place for consumers.”
Miller said the partnership was not just “disappointing – it’s dangerous.”
“It risks misleading fans into thinking these platforms offer the same protections and legal clarity as licensed sportsbooks,” he said. “They do not. In fact, the legal status of these platforms under federal law is far from settled.”
He added that while the Commodity Futures Trading Commission (CFTC) has “yet to fully review these sports contracts,” the AGA has urged it to “do its job and enforce its own rules.”