The AFL Players’ Association has issued the following statement, attributed to the Agent Accreditation Board (AAB), in relation to the conduct of Accredited Agent Kif Chowdhury of Enrichd Sports Management: 

The Agents’ Accreditation Board (AAB) has imposed fines of $10,000 and issued a final reprimand to Accredited Agent Kif Chowdhury for three material breaches of the AFLPA Regulations Governing Accredited Agents (Regulations). In addition to these sanctions, Mr Chowdhury has been fined a further $3,000, which had previously been suspended, relating to breaches during 2024. Mr Chowdhury has been imposed fines totalling $13,000 and is also required to undergo an approved ethics course at his cost. 

The AAB has determined that, earlier this year, Mr Chowdhury breached: 

Clauses 12 and 15.3 of the Regulations by using the confidential information and intellectual property of a third party (namely, a club’s Hudl Sportscode account and system) to access footage of a player to share with another party in an unauthorised manner. Clause 12 of the Regulations obliges an Accredited Agent not to disclose confidential information and Clause 15.3 provides that an “Accredited Agent must not act dishonestly … in any dealings with any other person, body or football club in the course of representing a Player…”; 

Clause 15.3 of the Regulations on a further occasion by using the confidential information and intellectual property of a third party (again, a club’s Hudl account and system) to access footage of a player to display on social media. The AAB imposed a fine of $7,500 for these two breaches; and, 

Clause 18.1.5(f) by contacting the parent/legal guardian of a young player who had set their status as “no approaches at this time” on the AFLPA Agents’ Portal, meaning that they are not to be approached by an Accredited Agent as a prospective client. The AAB imposed a fine of $2,500 for this breach. 

Mr Chowdhury was previously issued with two suspended fines in June 2024 for breaches relating to approaching players outside the scope permitted under the Regulations. Those fines have now been activated. 

Given Mr Chowdhury’s previous breaches, the AAB decided to issue Mr Chowdhury with a final reprimand on the condition that, if he is found to have breached the Regulations again before 30 September 2027 or fails to comply with the sanctions imposed, the AAB will meet to consider the revocation of Mr Chowdhury’s accreditation. 

All fines imposed upon Accredited Agents by the AAB are paid to a nominated charity approved by the AFLPA. 

The AFLPA and the AAB take this opportunity to reiterate the importance of all Accredited Agents complying with the Regulations, including by maintaining the highest standards of professional and ethical conduct such as the protection of confidential information and data. In particular, Accredited Agents are not permitted to access player Hudl accounts or other employee portals without the express written authorisation of the player’s club. The AAB will treat any breaches of this directive with the utmost seriousness. 

The Regulations deliberately regulate how and when Accredited Agents may approach young players in the talent pathway for the purposes of discussing their representation. The Regulations exist to protect the rights and wellbeing of those players as children, allow them to focus on other key priorities including their schooling and education, and help them freely decide their representation when they are ready to do so. 

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