The following is a Sponsored Article in Partnership with Pearson Bicycle Company.
Pearson Bicycle Company is announcing a bold new business model designed to transform the way cycle dealers operate.
For the business with over 160 years of heritage, this innovative approach removes the burden of upfront stock purchases and puts rider-specific bike fitting at the heart of every sale – a game-changer for retailers, offering bespoke bikes built to fit, no inventory risk, and a seamless B2B ordering experience.
Revolutionising Retail: Pearson Bicycle Company’s game-changing dealer model.
The future of bicycle retail has arrived – and it’s built on 165 years of trust, innovation, and rider-first thinking. The Pearson Bicycle Company, Britain’s oldest bike brand, is shaking up the industry with a revolutionary new dealer model that puts fit, flexibility, and financial freedom at the heart of the experience.
Tailored to Perfection, Built for the Individual: Pearson’s new approach is as bespoke as the bikes themselves. Every Pearson bike is engineered to the customer’s precise dimensions, following professional bike fit data. No more generic sizing or guesswork — just precision-built machines crafted for peak performance and comfort.
No Inventory, No Hassle – Just Margin – dealers rejoice: Pearson’s model eliminates the burden of upfront stock purchases. Example bikes are displayed in-store at no cost, rotated seamlessly as new models launch. Each customer order is placed through a simple B2B portal, with the dealer receiving their full margin as per any standard transaction. No more clearing old models, no more sunk costs – just streamlined sales and satisfied riders.
Unified Pricing, Seamless Experience: Pearson maintains consistent RRPs across all channels, with promotional pricing honoured by dealers. Test bikes can be shipped into stores to enhance the customer experience, and dealers can choose between two flexible models: Pearson Stockist or Click & Collect location.
Sustainability in the cycle industry: The business model removes the need, hassle and expense of swapping out components associated with off-the-shelf boxed bikes, to achieve optimum customer fit and strives for better sustainability.
Designed in the UK, Engineered for the Individual: The Pearson range is designed in the UK using insights from over 3,000 professional bike fits. This data-driven approach informs a focused carbon lineup:
Every bike is built in the UK and tailored to the rider, ensuring optimal performance and comfort from the first pedal stroke.
Premium Delivery, Unmatched Warranty: Every Pearson bike arrives fully assembled, built to fit, and accompanied with a premium welcome pack – including a carbon registration card, branded torque wrench, and keepsake documents. And with the UK’s first transferable 5-year warranty in the cycle industry, peace of mind comes standard.
Join the Revolution
Dealers with bike fitting expertise are invited to become part of the Pearson legacy. To arrange a meeting, contact scott.davies@pearsoncycles.com, or a dealer appointment with Pearson at Rouleur Live, Stand 222, Nov 13–15.
