Rochester, N.Y. (WHAM) — This week’s early snowfall was short-lived, but the holiday season is here!
A local holiday tradition returned Friday, as Warm 101.3 made its annual switch to Christmas music.
The “Holiday Gift of Music” kicked off at noon, with “Last Christmas” by Wham! chosen as the first song of the season.
The marathon will continue 24/7 through Christmas Day and likely beyond, as WARM 101.3 traditionally continues playing holiday favorites for a few days afterward.
BACKGROUND: WARM 101.3 talks top Christmas songs | WARM 101.3 wraps up 2024 Christmas music
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Canandaigua’s Sunny 102.3 is also playing Christmas music, making the switch last week.