Insta360, the world leader in action cameras, returned for its second year at DEMA Show with innovations that are redefining underwater videography.
X4 Air 360 Action Camera: A New Era of Diving
The X4 Air 360 action camera is the only model on the market with an official dive housing, available in both standard and professional versions.
Adam Stringer, director of partnerships North America, explained:
“It makes underwater shots for 360 cameras even clearer. What sets 360 apart is that it shoots everything. You can dive safely in the moment, then relive and reframe every angle afterward. That’s the magic of 360.”
AcePro2: Co-Engineered with Leica
Also featured was the AcePro2, a traditional wide-angle action camera co-engineered with Leica. With its 1/1.3 8K sensor, Leica SUMMARIT lens, and dual AI chip, the AcePro2 delivers unmatched low-light performance and 4K60fps Active HDR video. Waterproof to 39ft/12m, it combines durability with cinematic quality.
DiveBuddy Accessory
Insta360 also unveiled DiveBuddy, a simple add-on that screws into the bottom of the camera to achieve neutral buoyancy with minimal adjustment — making underwater filming smoother than ever.
Company Momentum
Insta360 continues to emphasize its strength as a software company, offering seamless editing through its app with AI-powered tools and easy reframing. Following its recent IPO, the company has accelerated its growth trajectory, bringing new energy to its mission of redefining action capture.
Product Specs Snapshot
360 X4 Air – US$399/£343/~€343 | 165g | 8K30FPS 360 video | FlowState stabilizer | Invisible selfie stick
AcePro2 – $419/£360/~€3606 | 1/1.3 8K Sensor | Leica SUMMARIT Lens | Dual AI chip | 4K60fps HDR | Waterproof to 39ft/12m