RØDE has introduced a Bright Friday campaign featuring new coloured variants of several of its audio products and a series of bundled offers. The activity is designed to appeal to creators seeking to personalise their equipment through both colour selection and complimentary accessories.
Product range
The newly launched colour options apply to RØDE’s PSA1+ professional studio arm and the Interview GO handheld adapter. The PSA1+ is now offered in red, blue, orange, pink, purple, and green. Customers can select a colour to suit their workspace or personal brand. The Interview GO, which enables users to adapt a RØDE Series IV wireless transmitter into a handheld microphone, is also available in the same colour palette.
The announcement coincides with the introduction of the Interview Micro, an ergonomic adaptor designed to convert any Wireless Micro transmitter into a handheld microphone. The Interview Micro is available in blue, red, orange, black, and white, matching the new Wireless Micro colour range. These additions are aimed at content creators involved in interviews, vox pops, and field recordings and who want more options for personalisation.
Bundled offers
As part of the campaign, RØDE is offering a free colour-matching Interview GO adapter with every Wireless GO (Gen 3) purchase. Additionally, customers will receive a free WS14 windshield when buying the PodMic USB and PSA1+ together. The promotions are available globally via participating retailers and cover both existing and new colour variants.
Creator support
Damien Wilson, Chief Executive Officer of RØDE, said, “We’ve been promising a wave of colour, and it’s finally here. Bright Friday is our unique way of celebrating the biggest sales event of the year. Bold and built to turn heads, each offer exists to give creators new ways to express their unique style and inject new energy and personality into the spaces in which they create.”
New launches
The arrival of the Bright Friday campaign coincides with the wider availability of coloured Interview Micro and PSA1+ models. The Interview GO, also available in a broad range of hues, is positioned for use in environments where branding, visibility and aesthetics play a prominent role.
The expansion of product colour options follows broader trends in audio, where visual customisation and identity are gaining importance for home studios, podcasts, and field work.
Industry engagement
Beyond product launches and promotional offers, the campaign is part of RØDE’s efforts to engage directly with its creator customer base. The activity follows the company’s ongoing initiatives such as the RØDE Creator of the Year Awards, intended to recognise and reward creative excellence globally.
“Bright Friday is our unique way of celebrating the biggest sales event of the year. Bold and built to turn heads, each offer exists to give creators new ways to express their unique style and inject new energy and personality into the spaces in which they create,” said Wilson.