US rapper Eminem, real name Marshall Mathers, has filed a lawsuit against Australian beach accessory company Swim Shady, saying its name is too close to his trademarked pseudonym “Slim Shady”.
The chart topper, 53, filed the petition to the US Patent and Trademark Office, calling for the cancellation of the trademark given to the Aussie company.
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American law requires the company to respond to the petition by the end of the week, according to the BBC.
Lawyers for the rapper accused the Sydney-based brand of creating a “false association” with the singer.
Originally, the Aussie brand filed a trademark in September 2023, under the name Slim Shade, before officially launching in 2024 under the Swim Shady moniker. They only filed for a US trademark earlier this year.
The brand sells portable beach umbrellas, swim bags and other beach accessories.
US rapper Eminem has filed a trademark lawsuit against Australian beach accessory brand Swim Shady. Credit: Seven
Eminem trademarked the name Slim Shady in 1999, following the release of his eponymous album.
Sydney intellectual property legal specialist firm Meyer West IP is listed as Swim Shady’s legal representative.
Eminem previously took on clothing brand “Shadzy” and sunglasses brand, “Shady Character”.
More recently, he took on Real Housewives stars Gizelle Bryant and Robyn Dixon over their effort to trademark podcast, Reasonably Shady.
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