THE change of ownership structure for Tickford Racing raises many questions, but perhaps the biggest one is – exactly who are new majority owners, Altor Capital?
The Brisbane-based company describes itself as an ‘alternative asset specialist’ making investments in a range of businesses and entities.
The financial advisory and asset management firm, Prime Financial Group, acquired Altor Capital in early 2024.
Prime is an ASX-listed diversified financial services and advisory firm with Altor Capital its wholly owned alternative asset manager investing in ‘growth-oriented mid-market companies’.
Prime was engaged by Tickford in 2024 to run a fact-finding mission and help find fresh investment for the business.
As it turns out, it will itself become the new majority owner of the team via Altor Capital.
From a sporting perspective Altor Capital is perhaps best known for purchasing a controlling stake in the Tasmania JackJumpers National Basketball League (NBL) franchise earlier this year.
Current Tickford Racing CEO Simon Brookhouse was the inaugural CEO of the Tasmania JackJumpers from 2020 until departing in 2023.
He commenced in his current role with Tickford in early 2024.
Simon Brookhouse. Pic: Mark Walker
The Tickford investment is Altor’s latest sports and entertainment investment after the JackJumpers, Supercars owner RACE, and Launchd, a tech-enabled talent agency and commercial marketplace of which Sydney Swans CEO and former Fremantle AFL champion player Matthew Pavlich and fellow ex-AFL footballer James Begley are co-founders.
Ben Harrison is Chief Investment Officer of Altor and co-founded it with Harley Dalton in 2015, the year Tickford – under the Prodrive Racing Australia banner – won the Supercars Championship.
Prime meanwhile was co-founded in 1998 by Simon Madden, who remains its managing director and chairman.
