AliExpress has signed a strategic agreement with Homart Group to support the launch of Homart’s flagship online store, expanding the health and lifestyle choices available to Australian consumers on the eCommerce platform.
Store launch
Homart will introduce four of its brands-Top Life, Spring Leaf, Grandpawpaw, and Cheri-through the new online store, with approximately 40 products available at launch. The range will include vitamins, skincare products, and wellness items. Homart intends to expand its offering to 200 stock keeping units (SKUs) within three years.
The new store will operate within AliExpress’s dedicated health and wellness category, providing Australian shoppers with access to regulated and certified supplements alongside general lifestyle products. The partnership is part of AliExpress’s wider approach to increase its investment and presence in the local Australian retail market.
Support for local brands
The arrangement aims to assist local brands, distributors, and merchants by offering greater exposure to a broader customer base. AliExpress will provide marketing support for Homart, including the opportunity to participate in major eCommerce campaigns such as 6.18, Double 11, and Black Friday. These campaigns are known for attracting increased consumer interest and driving sales volumes, both domestically and internationally.
Homart’s products will carry clear certification and regulatory compliance to address increasing consumer expectations around product safety, especially in the dietary supplement and skincare space. The collaboration seeks to connect trusted, locally-manufactured products with Australian consumers who are increasingly shopping for wellness goods online.
Flagship event promotions
The partnership will feature special promotions during the Double 11 Global Shopping Festival, which is the largest online shopping event globally. Homart’s newly launched AliExpress store will offer exclusive discounts, bundled deals, and limited-time offers to encourage consumers to try Australian-made wellness products during the festival period.
Comments from leadership
“Our partnership with Homart marks another exciting step in AliExpress’s journey to bring more trusted, Australian-made health and lifestyle products to local shoppers. By combining AliExpress’s global reach and digital expertise with Homart’s strong product reputation, we’re helping local brands grow, while giving Australians access to authentic, high-quality products that fit their everyday needs,” said Alfy Zhang, Country Manager, AliExpress ANZ.
“We’re proud to partner with AliExpress to expand access to our health and wellness brands through one of the world’s most dynamic eCommerce platforms. Together, we’re showcasing the strength of Australian-made products, built on trust, quality, and innovation, to both local and global audiences,” said Lynn Yeh, CEO, Homart Group.