Cristiano Ronaldo has added yet another high-profile venture to his already diverse portfolio, stepping into the world of mixed martial arts through a strategic partnership with Spanish promotion WOW FC.
The five-time Ballon d’Or winner, whose off-field earnings rival his Al Nassr salary, continues to broaden his business footprint with brands in fashion, hospitality and fitness — and now combat sports.
Cristiano Ronaldo
Zuffa LLC
Joining Forces With UFC Champion Ilia Topuria
WOW FC, a fast-growing organization partly owned by UFC lightweight champion Ilia Topuria, has secured Ronaldo as one of its flagship investors.
The 40-year-old star said he is “proud” to help accelerate the promotion’s global rise.
UFC fighter Ilia Topuria
Getty Images
Cristiano Ronaldo’s Words
“MMA embodies values I deeply identify with: discipline, respect, resilience and the relentless pursuit of excellence. WOW FC is creating something unique and powerful, and I’m proud to support a project that can elevate the sport and inspire the next generation.”
Topuria Welcomes the Partnership
Topuria described Ronaldo’s arrival as a milestone moment for the company and the sport as a whole.
“Having Cristiano Ronaldo join WOW FC is a powerful moment for MMA.”
“He represents the highest standards of professionalism, hard work and global excellence.”
“Together, we’ll take MMA to new heights and motivate athletes and fans worldwide to believe anything is possible.”
A Feud Put to Rest
This partnership also marks the end of a public rift between Ronaldo and Topuria.
In a viral moment last October, Ronaldo was caught on camera suggesting the Georgian-born Spanish champion “talked too much” and had yet to beat a noteworthy opponent before his showdown with Max Holloway.