Although one final thrilling race remains to determine the 2025 Formula 1 season, details for Audi’s entry into the premiere racing category in 2026 continue to be revealed with the announcement of two new team partners. Audi has welcomed Visit Qatar onboard as a new principal partner, while AI-powered management platform, Perk, has also signed a multi-year contract with Audi Formula 1 to supplied ongoing logistics support to the team.
Building on the existing relationship between the Audi Formula 1 team and the Qatar Investment Authority (QIA), Visit Qatar through its association with the team will seek to promote the many and varied attractions of a country increasingly renowned for its diverse offering of attractions. With its rich blend of ultra-modern skylines and strong cultural offerings along with with world-class hospitality, Qatar is increasingly seen as a global hub not only for major sporting events, but international tourism.
The announcement came, fittingly, as this year’s Qatar Formula 1 Grand Pix weekend was getting underway, the home race for the sport’s major sponsor, Qatar Airways, which features one of the fastest circuits on the F1 calendar – the demanding Lusail International Circuit. Commenting on the partnership, Jonathan Wheatley, Team Principal of the future Audi F1 Team said:
“The Qatar Grand Prix has grown into a valued destination on the F1 calendar. Welcoming Visit Qatar as a partner and bringing Qatar’s unique blend of culture, warmth, and innovation to F1 fans around the world is a natural next step to highlight what makes this country such a remarkable destination.
“Through unique fan events, cultural showcases, and digital experiences, we are excited to partner with Visit Qatar to foster global cultural connections, built through the platform of Formula 1,” he said.