1receipt has introduced rShield, a new privacy feature designed to separate digital receipts from personal email addresses, as consumers grow increasingly wary of data sharing at checkout.
Founder and CEO Shahryar Faraji said the tool was created to address a long-standing “data-for-receipt” trade-off that discourages many shoppers from opting for eReceipts.
“For years, shoppers have been forced to choose between the convenience of
a digital receipt and the privacy of their personal inbox,” Faraji told RetailBiz.
“Most consumers want the receipt but dread the inevitable marketing spam and data profiling that follows.”
rShield generates a unique, private ID for each user, allowing shoppers to receive digital receipts without providing their primary email. Receipts are routed directly into the 1receipt app, while marketing emails are blocked automatically.
Faraji said the system acts as a “privacy middleware,” ensuring the receipt is delivered without linking it to a shopper’s identity.
Faraji reported strong early engagement, with more than 1,000 shoppers now using rShield and over 520 receipts processed weekly. He attributed the uptake to “spam fatigue” and the convenience of having receipts centralised in one place.
“Once a shopper tries rShield, it becomes a habit,” he said.
The latest app release also includes changes aimed at reducing checkout friction. Updates to onboarding, quicker access to the rShield ID via Apple Wallet and Google Wallet, and improved spending visualisation were prioritised. According to Faraji, shoppers say the tool now feels “invisible” during the checkout process.
Universal utility and deep hardware integration to rescale
The system now works with nearly all retailers that offer email receipts, with the company’s second major enterprise integration, Officeworks, now live.
However, Faraji noted that scaling retailer participation will increasingly rely on hardware integration. He explained that the biggest challenge lies in the fragmented nature of global POS systems.
The company is working with more than 22 POS partners and multiple retailers to deploy its upcoming Pyramid scanner, designed to enable an instant, contactless digital handshake without needing to provide an rShield ID.
1receipt’s approach is to standardise how these systems communicate through what Faraji described as a proprietary intelligence layer capable of harmonising disparate data formats.
“Whether the data originates from a boutique or a multinational chain, our engine abstracts the technical differences,” Faraji said.
1receipt says its goal is to make eReceipts faster, more consistent and more private across the retail sector, with further rollout planned as retailers update their in-store systems.
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