Believe, Belong, Become — Brisbane 2032 has been unveiled as the official vision for the 2032 Olympic and Paralympic Games, shaped by input from more than six thousand Australians who shared their vision for the world’s biggest sporting event
It was unveiled at a launch event in Brisbane on Wednesday, with more than a dozen councils across the state tuning in for the announcement.
Believe, Belong, Become – Brisbane 2032 has been announced as the Games vision statement. (Supplied)
The vision is a short statement that will act as a guiding principle on the ethos of the Games, and has been approved by the International Olympic Committee.
Brisbane 2032 President Andrew Liveris said the vision carries significant symbolism, noting that 48 per cent of Queenslanders also contributed to defining the values of the Games.
“The engagement was the largest consultation process Brisbane 2032 has undertaken to date, with the outcome delivering a memorable statement and series of commitments behind it,” he said.
Andrew Liveris says the vision statement is a “north star” for the ethos of the Games. (ABC News)
“As we talk about Believe, Belong, Become Brisbane 2032, we’ll bring to life our communities and bring to life what we’ll stand for.
“Visions are a north star. They speak to direction, they speak to aspiration, they speak to inspiration.They’re meant to excite and ignite all the things we will stand for as we move forward in designing our Games.”
Taglines from past editions of the Olympic Games in the 2000s:Paris 2024 — “Games Wide Open”Beijing 2022 — “Together for a Shared Future”Tokyo 2020 — “United by Emotion”PyeongChang 2018 — “Passion. Connected.”Rio 2016 — “A new world”Sochi 2014 — “Hot. Cool. Yours.”London 2012 — “Inspire a generation”Vancouver 2010 — “With glowing hearts”Beijing 2008 — “One world. One dream.”Torino 2006 — “Passion lives here”Athens 2004 — “Welcome home”Sydney 2000 — “Share the spirit”
Brisbane 2032 will also have a new tagline, which is expected to be released a couple of years out from the Games.
Australian Olympic Committee President Ian Chesterman AM said he believed the vision would resonate strongly with athletes.
“Every athlete must believe they are ready to take on the best in the world,” he said.
Paralympian Madison de Rozario welcomed the vision statement, saying the Brisbane Games could be a “catalyst” for the para-athlete community.
Paralympian Madison de Rozario says the 2032 Games could serve as a “catalyst” for the paralympic movement. (ABC News)
“To be a part of this vision statement, and to see it roll out and to see ‘Belong’ being the central word … I think is so exciting,” she said.
“Upon seeing the way we’re creating a structure and environment that creates such an ease of true, authentic inclusivity isn’t something that I’ve seen happen before on an event of this scale.
“If this is the way we plan on telling these stories going forward to these Games, I think Brisbane 2032 with this vision could be the biggest catalyst for the Paralympic movement.”
The vision statement underwent extensive community consultation before being approved. (ABC News: Lexy Hamilton-Smith)
Paralympics Australia President Grant Mizens said the consultation process ensured that “people have been heard”.
“Their experiences and ambitions, including those of Paralympians, have shaped something that feels honest, ambitious and globally relevant.”
Brisbane 2032 CEO Cindy Hook said the Games will focus on meeting six commitments in the areas of sustainability, inclusion, and economics.
Brisbane 2032 commitments:To commit to getting more active in sport, and using the Games to inspire more people to get into sportTo roll out the welcome mat and show the warmth of AustraliaTo make access easy for everyone at the GamesTo embrace the natural environment and share it with the worldTo seize the economic opportunity posed by the GamesTo celebrate Australia’s rich history and multicultural society
“I hope everybody can see themselves in those commitments, and help us bring this vision statement to life,” she said.