The off-season ‘pro cycling x bike brand merry-go-round’ has continued, Bianchi and Bahrain Victorious announcing they’ll be together for the foreseeable as part of a multi-year partnership.
Bianchi’s bikes were being raced by Arkéa–B&B Hotels, one of the pro teams that won’t be around next season having failed to find new sponsorship. Bahrain Victorious had been with Merida, but recently announced they’d be aprting ways, opening the door for Bianchi to step in.
Elsewhere, we’ve had Factor ditching IPT (now NSN Cycling) and Scott stepping in, and Q36.5 jumping to Pinarello from Scott. It’s silly season, after all. No word on exactly how long Bianchi’s deal with Bahrain Victorious is, just that it’s a multi-year partnership.
“We are extremely proud to become the new partner of Bahrain Victorious,” said Alberto Cavaggioni, CEO of Bianchi. “We share values such as heritage, innovation, and the drive to win. Bianchi has always been a key protagonist in this captivating sport, and we are ready to write a new chapter in our history with all the energy and passion of our team. I would like to thank Salvatore Grimaldi, President of Bianchi, for his trust and for further investing in this new project.”
Milan Eržen, Managing Director of Team Bahrain Victorious, added: “When we first sat down with Bianchi to explore the possibility of a collaboration, it was immediately clear that we shared the same spirit and goals. We saw their ambition to build on their rich heritage and legacy while looking ahead with us – working on advancements, development, and a modern vision for the future of performance cycling. We have great respect for Bianchi’s history in the sport, and we are confident that together we will innovate, create new iconic moments, and build the future upon their remarkable heritage.”