PvX has surpassed USD $250 million in committed user acquisition (UA) financing facilities for 20 mobile gaming and consumer app companies. The commitment comes through a partnership with General Catalyst’s Customer Value Fund. PvX is also expanding its market intelligence offering following a new USD $4.7 million seed extension round.

General Catalyst supplies the capital for the UA facilities from its dedicated fund. The companies receiving access include several mobile gaming and app ventures backed by PvX.

The seed extension round is led by Z Venture Capital, which is the corporate venture arm of LY Corporation. Drive by DraftKings, Play Ventures, General Catalyst, and Storyhouse Ventures also participated. PvX plans to use this investment to grow its software-as-a-service (SaaS) platform and further develop its proprietary technology, PvX Lambda. PvX Lambda is a machine-learning system for analysing market trends and benchmarking user acquisition performance.

Investor Support

Pranav Singhvi, Co-Founder and Co-Head of the Customer Value Fund at General Catalyst, commented on the company’s approach. “We are excited to scale our partnership with PvX as they help mobile apps scale their growth,” said Singhvi.

PvX works with consumer app founders and gaming studios looking to increase user acquisition without giving up equity. The company’s approach provides non-dilutive and flexible funding based on cohort performance. This model departs from traditional equity-based or fixed-repayment debt financing currently used in the sector.

Daniel Song, Investor at Z Venture Capital, described some of the challenges facing today’s app companies. “Scaling consumer apps is exceptionally difficult. Rising UA costs, crowded markets and restrictive financing make it a key challenge for founders. What stood out to us about PvX is that the team isn’t just providing financing, they’re reinventing how growth capital works. Their unique blend of gaming and financial expertise has created a model that aligns capital to performance and equips founders with the tools to scale more effectively. We’re excited to back a team that is setting a new benchmark for how consumer businesses grow,” said Song.

Platform Technology

PvX Lambda supports analysis and forecasting for each financing decision. The system examines marketing outcomes and allocates capital based on data insights. Companies including Fumb Games, Malpa Games, and Zencat Games have used PvX Lambda to inform their growth strategies and connect their marketing performance with financing access.

Joe Wadakethalakal, Co-Founder and CEO at PvX, pointed to the rising interest in tied growth capital. “Surpassing $250 million in commitments alongside this new round underscores the demand we’re seeing for financing that is both flexible and tied directly to growth,” said Wadakethalakal. “This extension round allows us to continue investing in the tools our clients use to optimize ROAS and scale more effectively. Cohort financing has quickly become a preferred option for founders, allowing them to avoid equity dilution and rigid debt structures, giving them the ability to grow on their own terms.”

Alternative Financing Model

PvX’s committed facilities operate as a revolving capital source. The 20 selected companies have a pre-approved maximum they can draw from over the coming 12 to 24 months. Companies repay capital through a fixed, capped percentage of revenue generated from the financed user acquisition. The approach does not require companies to give up equity in return for funding.

PvX is based in Singapore and was established in 2024. The team plans to continue investing in product development and technology enhancements following the new funding round.