File photos.
Greece’s tourism product presents “significant opportunities for growth, especially in light of international trends that favor high-spending tourism and destinations with a strong identity,” Bank of Greece Governor Yannis Stournaras said on Thursday.
Greece’s central banker was addressing an event celebrating Grecotel’s 50-year anniversary.
Drawing on recent report data, he said that “if a targeted strategy is followed, a 15% increase in average expenditure per visitor is possible up to 2035, as is the reduction in overconcentration of arrivals in July and August from 42% to 34%.”
He added that high-spending tourism would come from markets like the US and Asia. “A qualitative product upgrade could provide new impetus to infrastructure and investments,” as well, Stournaras said.