Disney’s $1 billion investment in OpenAI, announced this month, grabbed headlines as a media and entertainment play. The three-year licensing deal gives OpenAI’s Sora access to Disney, Marvel, Pixar, and Star Wars IP, with AI-generated content slated for Disney+.

But what about travel? I wanted to know how Disney is thinking about AI in parks, cruises, and experiences — a massive part of its business with more than $30 billion in revenue. 

To figure it out, I spent the past week studying something that doesn’t usually make headlines: job postings. Specifically, 10 AI-related positions Disney recently listed on LinkedIn. Roles range from a VP of AI at up to $370K down to analytics managers and ML engineers. 

The postings paint a picture of a company getting serious about AI, from forecasting and optimization to ticketing systems and guest-facing channels.

The Strategic Architecture

The center of gravity for Disney’s AI work in