JENNIE delivered one of the most talked-about moments of the 2025 Melon Music Awards, combining fashion, poise, and heartfelt gratitude. Held at Seoul’s Gocheok Sky Dome, MMA 2025 celebrated the artists who defined the past year in K-pop, and JENNIE stood firmly at the center of that conversation.
The BLACKPINK star first commanded attention on the red carpet, arriving in a striking black and white ensemble anchored by an oversized sculptural skirt. The look immediately set social media alight. Moments later, she returned to the spotlight in a contrasting white gown as she accepted the Millions Top 10 award. As clips circulated online, “JENNIE TAKES OVER MMA” surged across X, reflecting the scale of fan reaction worldwide.
Her acceptance speech brought a quieter, emotional contrast to the spectacle. Speaking directly to fans, JENNIE expressed deep appreciation for their continued support. “Thanks to all of you, I’m standing here today having received two awards,” she said. “I truly miss you, Blinks, and I’m so thankful that you allowed me to receive an award at such a meaningful occasion.” She closed by promising to continue growing into an artist worthy of that trust.
The win capped a landmark year defined by her solo debut album, Ruby. Released on March 7, 2025, via Odd Atelier and Columbia Records, the project marked her first full-length release since departing YG Entertainment as a solo artist in 2023. JENNIE co-wrote and co-produced the album alongside El Guincho, Diplo, and Mike Will Made It, crafting a cohesive blend of pop, hip-hop, and R&B with cinematic ambition.
Ruby featured an eclectic lineup of collaborators, including Childish Gambino, Doechii, Dominic Fike, FKJ, Dua Lipa, and Kali Uchis. The album sold over one million copies worldwide and earned widespread critical acclaim. Commercially, the project set new benchmarks. It debuted in the top ten across 19 countries and recorded more than 660,000 first-week sales in South Korea, the highest of the year for a K-pop female soloist. In the UK, Ruby entered at number three, making it the highest-charting album by a K-pop female solo artist.
Singles including “Mantra,” “Love Hangover,” “ExtraL,” “Like Jennie,” and “Handlebars” extended the album’s reach globally. “Mantra” peaked at number three on the Billboard Global 200, while “Like Jennie” became her third Circle Digital Chart number one. Each track crossed into the Global 200 and the US Billboard Hot 100.
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