Costa Rica Teams Up with Bath Rugby for a Powerful New Collaboration Aimed at Promoting Rugby Development, Eco-Tourism and Cultural Exchange in UK

Home » Costa Rica Travel News » Costa Rica Teams Up with Bath Rugby for a Powerful New Collaboration Aimed at Promoting Rugby Development, Eco-Tourism and Cultural Exchange in UK

Published on
December 23, 2025

In a landmark partnership, Costa Rica has aligned with Bath Rugby, one of the UK’s most storied and respected rugby clubs, to showcase the country’s unparalleled natural beauty, commitment to sustainability, and growing rugby scene. This collaboration aims to create a unique synergy between rugby and tourism, enhancing Costa Rica’s profile as a premier travel destination while contributing to the development of rugby in the country.

Connecting Costa Rica’s Natural Wonders with Rugby Fans in the UK

The partnership between Costa Rica and Bath Rugby will bring the rich landscapes, biodiversity, and sustainable tourism practices of Costa Rica directly to rugby fans across the UK. By featuring Costa Rica’s branding on the official travel wear of Bath Rugby players, the country will gain significant visibility when the team travels to matches both in the UK and internationally. This high-profile exposure will not only reach passionate rugby fans but also create a lasting association between Costa Rica’s eco-friendly image and the global rugby community.

Through Bath Rugby’s digital platforms and social media, Costa Rica’s breathtaking rainforests, volcanoes, and abundant wildlife will be presented to rugby supporters. The “Pura Vida” philosophy, which embraces well-being, sustainability, and living in harmony with nature, will be central to the storytelling. Bath Rugby will leverage its broad digital reach to inspire rugby fans in the UK to explore Costa Rica and engage with its vibrant culture, while promoting sustainable travel practices.

Additionally, the partnership will see Costa Rican cultural experiences brought to UK matchdays through special fan zone activations. These immersive experiences will showcase elements of Costa Rican music, cuisine, and traditions, inviting fans to experience the country’s lifestyle and spark interest in visiting Costa Rica. By connecting rugby culture with the beauty of Costa Rica, these activations aim to deepen the relationship between the UK and Costa Rica, encouraging future tourism and cultural exchange.

Developing Rugby in Costa Rica and Sharing Expertise

The partnership extends beyond marketing and brand visibility. One of its primary goals is to foster the growth of rugby in Costa Rica, where the sport is gaining popularity. Bath Rugby will share its extensive coaching resources, expertise, and community programs with Costa Rican rugby organizations, providing critical support for developing local talent and expanding the sport’s reach.

This collaboration will create new pathways for aspiring rugby players, coaches, and officials in Costa Rica, contributing to the ongoing development of the sport. Through educational exchanges and training camps, Bath Rugby aims to help elevate Costa Rican rugby to new heights, offering the tools needed to nurture talent and strengthen the country’s rugby infrastructure.

On the flip side, Bath Rugby will gain valuable insight into Costa Rica’s sustainability practices, which have made the country a global leader in conservation and environmental management. Costa Rica has successfully protected more than a quarter of its land, reduced deforestation, and built an energy infrastructure that relies on renewable sources. This collaboration will allow Bath Rugby to incorporate these sustainability lessons into its own operations, including reducing the environmental impact of its matches and community programs.

Costa Rica’s Growing Appeal Among UK Travelers

The UK remains one of the largest source markets for Costa Rican tourism. In 2025, more than 57,000 British tourists visited Costa Rica, making the UK the third-largest European market for the country. With direct flights from London Gatwick to San José, Costa Rica is well-positioned to welcome more UK visitors in the coming years.

Costa Rica’s reputation as an adventure tourism destination continues to grow, with its diverse landscapes offering everything from tropical rainforests and volcanoes to pristine beaches and cloud forests. For nature lovers, Costa Rica is an ideal destination for eco-tourism, wildlife observation, and outdoor activities like hiking, zip-lining, and surfing. With famous attractions like Arenal Volcano, Poás, and the Monteverde Cloud Forest, Costa Rica provides a wide variety of experiences for visitors seeking both adventure and relaxation.

Shared Values of Wellbeing, Sustainability, and Community

The Costa Rica-Bath Rugby partnership is rooted in shared values of sustainability, wellbeing, and community. Just as rugby emphasizes teamwork, respect, and community spirit, Costa Rica’s “Pura Vida” philosophy promotes a way of life that is grounded in simplicity, happiness, and a deep connection to nature. These common values make the partnership a natural fit, as both entities share a commitment to promoting positive social change and environmental responsibility.

By connecting the promotion of Costa Rica’s stunning landscapes with rugby’s emphasis on community and teamwork, the partnership offers a model for how tourism and sport can collaborate to create lasting positive impacts. The exchange of knowledge in sustainability and rugby development will benefit both countries, creating an opportunity for Costa Rica to strengthen its global tourism profile while helping Bath Rugby enhance its environmental efforts.

Looking Ahead: A New Chapter for Rugby and Tourism

This innovative partnership marks a significant step forward for both Costa Rica and Bath Rugby, with the potential to create lasting change within the rugby community and the tourism industry. The collaboration opens doors for further expansion of rugby in Costa Rica and highlights Costa Rica as an ideal destination for eco-conscious travelers in the UK and beyond.

With a focus on sustainability, cultural exchange, and rugby development, the Costa Rica-Bath Rugby partnership is a shining example of how sports and tourism can work together to promote shared values. As both organizations continue to build on this collaboration, the impact on rugby in Costa Rica, UK tourism, and environmental stewardship will resonate for years to come.

Through this exciting alliance, Costa Rica and Bath Rugby have created a model for future partnerships, one that blends sport, sustainability, and travel in a way that benefits both communities and the planet.