European Broadcasting Union Rolls Out New Ident

The European Broadcasting Union has rolled out a new ident, as part of a wider update to the organisations branding.

Today, the European Broadcasting Union presented an updated ident to identify broadcasts through Eurovision that it facilitates. The new ident aligns with wider branding updates that have taken place at the European Broadcasting Union and its online presence over the past couple of months.

The new ident replaces the previous ident which had been used by the organisation since 2012 when it debuted at the start of the Junior Eurovision Song Contest, which was held in Amsterdam, Netherlands. The ident will feature at the start of all broadcasts facilitated by the European Broadcasting Union to its member broadcasters, including sporting events, as well as the most well-known of its broadcasts, the Eurovision Song Contest.

The Vienna New Year’s Concert is the first major broadcast on the Eurovision Network in 2026. The 68th edition of the New Year’s Concert was aired on the following EBU member broadcasters channels:

It was also broadcast by the following Associate Member broadcasters:

Image Source: YouTube

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