The Perth Bears have officially unveiled their logo for their inaugural season in 2027, with coach Mal Meninga praising the club’s connection between its past and future.
The Bears will become the NRL’s 18th team in 2027 and have already signed 12 players, but now their logo and colours have been confirmed in a nod to the proud history of the North Sydney Bears.
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“New Year. New Bear. Same Spirit. The Perth Bears today unveiled their logo in anticipation of their inaugural 2027 NRL season,” the club said in a statement.
Meninga praised the link between the great history of the North Sydney Bears and the rugby league community in Western Australia.
“This is one club, one family, across two coasts,” Meninga said.
“This Bear honours the proud history of the Bears while embracing the energy of Western Australia.”
North Sydney Bears legends in Greg Florimo and Billy Moore were full of praise for the new logo design.
“Great legacies do not disappear, they evolve and I am so excited to see our North Sydney Bear reimagined in WA,” Florimo said.
Moore added: “This logo represents every player, every supporter, every moment that shaped the Bears.”
The Perth Bears have confirmed their logo.Source: FOX SPORTS
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Former Western Reds star and Panthers premiership winner Mark Geyer also backed the new logo.
“A new year brings fresh belief,” Geyer said.
“I’ve witnessed first-hand how rugby league has grown here in the West before and I definitely know what it means when the wonderful state of WA gets behind their sporting team.”
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Bears CEO Anthony De Ceglie said the logo was the perfect homage to the North Sydney Bears, while giving a nod to their future in Western Australia.
“The Perth Bears are the most exciting story in Australian sport and we have taken our time to make sure we get this right,” De Ceglie said.
West Australian Premier Roger Cook and Inaugural Perth Bears coach Mal Meninga.Source: Getty Images
“The Perth Bears are a new club; but that will never change the fact that the birthplace and spiritual home of the ‘Bears’ in rugby league will always be North Sydney.
“We truly believe it represents something that both North Sydney fans and West Australian fans can truly get behind.”
The logo was created by diehard North Sydney Bears supporter and graphic designer Dave Carnovale, who wanted to create a responsible evolution using the Bears DNA.
“This logo represents the restoration of the Bears’ place in the game they helped create, resulting in a timeless symbol that bridges heritage with future-readiness,” Carnovale said.
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“They are heading into such an exciting new chapter in Perth, just as the NRL is going global and I’m looking forward to seeing my sons recognise ‘daddy’s drawing’ out in the world.”
Bears Chairman Ben Morton said the excitement in Western Australia about the new expansion franchise was growing every day.
“The Perth Bears are a new club but not without history – West Australians get a Western Australian team in the NRL and loyal Bears supporters get the Bears back where they belong in Australia’s greatest sporting competition,” Morton said.
“The Perth Bears will always honour and respect the history of the Bears in Rugby League and under this new Bear, the Western Australian rugby league community and loyal Bears fans can unite as one in support of the Perth Bears in the NRL.”