Betting prediction models provider SWA has struck a partnership with Sportradar to launch an in-play MMA betting model.
The model, available to Sportradar’s operator network, leverages official data feeds from both the UFC and the PFL. It provides in-play markets across major events, with more promotions slated for integration in the “coming weeks.”
SWA CEO Caspar Hobbs said: “Our science team has developed data driven bottom-up generative ai modelling that outputs tens of thousands of potential outcomes every second, pricing each one in real time. “This enables unlimited micro-parlay and social betting opportunities on the same platforms.
“MMA has been one of the fastest-growing sports globally for many years, but its speed and complexity have made it difficult to model for betting.
“We are delighted to partner with Sportradar on this breakthrough MMA product and look forward to delivering wider combat offerings in the coming weeks, as well as expanding into additional sports.”