Former Formula 1 driver Daniel Ricciardo has launched a new collaboration between his brand Enchanté and Ford Racing.
The Australian driver launched the lifestyle brand in 2023 and later became a brand ambassador for Ford Racing in September 2025, making the latest collaboration feel fairly inevitable.
“For me, racing was always about having fun. It made me happy and created memories that will last a lifetime,” Ricciardo posted via the Enchanté Instagram page.
“That’s why I love Ford. Some of my favourite memories are road tripping behind the wheel of my Raptor.
“From F1 to Dakar and from Le Mans to Bathurst, Ford’s passion for motorsports is very apparent. But what excites me most is how they continue to find ways of having fun.”
The post ends with “1.15.26”, indicating that the new line will be released on 15 January 2026.
Ricciardo left F1 after the 2024 Singapore Grand Prix and was replaced by Liam Lawson at Racing Bulls for the remainder of the season. Since leaving the championship, the 36-year-old has taken some time out of the spotlight as well as making the most of his new partnership with Ford Racing.
In December 2025, he took part in the Ford Raptor Rally at Lake Havasu, Arizona. The weekend included a sunset drive, high-speed desert runs, massive jumps and off-roading in a Raptor T1+.
“I was pretty scared. But it was really fun. I hadn’t done anything like that before. We finished the day with everyone from the rally. And I think what the community’s built is really awesome,” he said at the time.
“And I think what’s made Raptor is the people and days like this. And it’s really nice to be a part of that. It’s been a really good couple of days out here in Lake Havasu.”
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