The partnership, which was initially established in 2022, supports the Club’s AFL, AFLW, and SANFL teams, as well as its members and fans.

The renewed agreement will see Hungry Jack’s continue to offer special promotions, memorable experiences, and ‘Whopper moments’ for supporters across South Australia. As part of the extended partnership, Hungry Jack’s will increase its branding presence on the Crows AFL guernseys, with the logo appearing on the front of the neckline and the back of the jumper.

The Whopper Goal promotion, a fan favourite, will remain a fixture at Adelaide home games. This promotion offers fans a free Whopper burger for every Crows goal kicked from outside the 50m arc. Additionally, restaurant appearances are planned for the 2026 season, allowing supporters to meet their favourite Crows players at local Hungry Jack’s locations.

The partnership also includes community initiatives, such as the Hungry Jack’s Wishmaker campaign, which supports Make-A-Wish Australia. Hungry Jack’s, founded in Perth, WA in 1971, opened its first South Australian restaurant in 1972 and now operates 54 restaurants in the state. Nationwide, the brand is known for its flame-grilled Whopper and has over 480 restaurants, offering a variety of menu items and supporting several charity partners.

Tim Silvers, CEO of the Adelaide Football Club, expressed his appreciation for the partnership, stating, “Hungry Jack’s has been an incredible partner, supporting our players, supporters, and community initiatives.”

He further added, “This five-year extension is a significant show of faith in the direction of our Club, and we thank them for their loyalty and commitment.” Silvers also mentioned, “We look forward to continuing to work closely to engage and reward our members and fans as we kick off this next phase of the partnership.”

Scott Baird, Chief Marketing Officer at Hungry Jack’s, shared his enthusiasm for the continued collaboration, saying, “We’re thrilled to continue backing the Crows as they strive for success in the years ahead.”

Baird also highlighted the broader scope of the partnership, noting, “Our partnership is about more than just footy – it’s about celebrating moments, sharing great food, and connecting with fans across South Australia.”