Paris kicks off in style
The NBA’s Paris stop in 2025 was a sign of the strong performance to come, particularly in the host market. France recorded one of the most impressive uplifts in stakes across the entire tour. Compared with a typical NBA week:
France: +241%Italy: +119%Germany: +72%
Berlin: record-breaking momentum
The Berlin game on 15th January 2026 delivered the most dramatic uplift of the tour, providing further indication of the NBA’s growing influence across continental Europe:
Germany: +274%Italy: +110%Greece: +68%
A major driver of local excitement came from the appearance of Berlin-born brothers Franz and Moritz Wagner, whose homecoming with Orlando Magic added cultural significance to the fixture.
London: strong continental interest, modest UK growth
The London NBA game on 18th January 2026 again generated significant interest across Europe, though the UK continued to trail other major markets:
France: +35%Germany: +28%UK: +19%