HYBE’s Top Executives Push K-pop Beyond Korea
The latest rankings marked HYBE’s founder-chairman, Bang Si-hyuk’s sixth appearance on the list since 2020, proving his continued contribution in developing the company’s global outlook. In contrast, CEO Lee Jae-sang, who led the HYBE 2.0 strategy, made his debut on the list, along with HYBE America chairman and CEO Isaac Lee. Their appearances highlighted their contributions to HYBE’s expansion into regions like China, India, North America, and Latin America, while also developing a technology-driven approach for fan engagement.
Billboard acknowledged the Grammy nominations for KATSEYE, a girl group co-developed with Geffen Records, as proof of HYBE’s growing cross-genre appeal. It also emphasized the chart performances of HYBE artists such as SEVENTEEN, TOMORROW X TOGETHER, and ENHYPEN, reflecting the company’s expanding global commercial power.