NBA partners with Gillette for Australian retail promotion

The NBA has teamed up with Gillette in Australia to launch co-branded grooming packs and a fan promotion linked to the NBA Playoffs.

The announcement:

…National Basketball Association (NBA), … has teamed up with Gillette in Australia.

The local partnership will see the release of bespoke NBA-branded Gillette grooming packs, alongside a retail promotion offering fans the chance to win tickets to the NBA Playoffs in the U.S.

“We’re thrilled to partner with Gillette, a global leader in consumer brands, to bring the excitement of the NBA closer to fans in Australia,” said Rajah Chaudhry, NBA Asia head of strategy. “This collaboration reflects our shared commitment to excellence, and together we’ll offer unique experiences that connect the passion of basketball with the everyday lives of our fans.”

The NBA continues to experience strong momentum in Australia as it builds its local presence. Last October, the New Orleans Pelicans played two preseason games against NBL teams in Melbourne, marking the first NBA games ever held in Australia. Australia is also the third most-represented country outside the U.S., with a record-tying 13 Australian players on opening-night rosters for the 2025–26 NBA season.

Source: Speak Communications

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