Philadelphia, February 4, 2026 – Philadelphia’s art museum will update its recent brand changes by returning the name of the institution to “Philadelphia Museum of Art,” while retaining the griffin logo and brand identity that were introduced in recent months. These changes reflect the recommendations of an interdisciplinary task force of museum trustees and staff, which examined the process and rollout of the rebrand, and commissioned surveys of museum staff, trustees, members, and the Philadelphia-area public. The museum’s board of trustees voted unanimously to embrace this move in a special meeting this afternoon.
“An essential part of brand stewardship is innovating, and also listening,” said Daniel Weiss, George D. Widener Director and CEO of the Philadelphia Museum of Art. “The new logo, with the griffin, is a bold, yet historical approach that we are heartened to see is being embraced by the public. Returning to the name that is beloved by staff, trustees, and members is an important gesture. We now have a system that our entire community can rally around—so we can dedicate ourselves to the important opportunities of our mission.”
The brand updates will be introduced incrementally over the coming weeks. An updated griffin logo will use the “Philadelphia Museum of Art” name, as will an updated wordmark. The museum’s URL, its email addresses, and its social channels will return to “philamuseum.” The PhAM acronym will no longer be used.
Survey findings reflected a strong preference among staff and trustees to return to the prior name, and equally strong views from the public perceiving the griffin logo as a bold symbol that encourages engagement with the museum.
“The board of trustees fully supports these updates and voted unanimously to embrace the task force’s recommendations,” says Ellen Caplan, chair of the museum’s board. “Dan and the entire team have quickly and importantly found a way to embrace the heritage of the museum, and provide a platform to widen our audience.”
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