In the eye of the AI storm and sinking like a stone, the new boss of $10 billion Carsales owner Car Group went to results day ready to turn the artificial intelligence story on its head.

William Elliott had slides on how Car Group was using AI, how it planned to use it, how it made the company and its services more valuable (not less) and a surprise new global AI hub with an appropriately buzzy name (CG/lab) that would build agentic AI capabilities that could be rolled out across Car Group’s various businesses worldwide. He threw everything at it and needed most of it to stick.

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