Australia’s skincare obsession just levelled up.
After taking over the US beauty scene, Shark Beauty’s Shark CryoGlow Under-Eye Cooling + LED Mask is officially landing in Australia and New Zealand next month, and yes, the hype is very real to reveal the March 2026 launch date.
This is not just another LED mask moment.
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This is the one that’s been dominating overseas skincare routines, topping US sales charts, winning major global beauty awards and earning a loyal celebrity following.
Recognisable faces like Alix Earle, Sofia Richie Grainge and Molly-Mae Hague, all glowing their way through their routines with a Shark CryoGlow in rotation.
Now, Australian beauty lovers finally get their turn.
The Shark CryoGlow Under-Eye Cooling + LED Mask launch date is approaching. Credit: TikTokThe LED mask that took over the US
Already the number one skincare facial device in the US, the Shark CryoGlow has become a category leader.
It has picked up serious international recognition too, including TIME’s 2025 Best Inventions in the Beauty category, Cosmopolitan Holy Grail Beauty Awards 2025 for Best LED Face Mask, Harper’s Bazaar Skincare Awards 2025 for Best Skincare Tools and the GQ Tech Awards 2025 for Best LED Face Mask.
In other words, this isn’t influencer hype alone. It is industry-backed and beauty editor-loved.
Under-eye cooling meets LED technology in one seriously luxe at-home device. Credit: TikTokWhat makes the Shark CryoGlow different
The Shark CryoGlow Under-Eye Cooling + LED Mask claims to support skin appearance as part of a broader skincare routine.
But here’s the real standout: it is the only LED mask that incorporates under-eye cooling technology.
This targeted cooling feature is designed to provide a cooling, refreshing sensation around the under-eye area, making it a genuinely unique addition to the LED skincare category.
Four dermatologist-developed treatments in one clinically tested mask. Credit: Shark
It also features four treatments developed with dermatology input designed for different skin goals.
The device is included in the Australian Register of Therapeutic Goods (ARTG), indicating it has been assessed for safety and compliance with Australian regulatory requirements.
That’s a big deal for beauty tech lovers who care about both innovation and safety.
The future of at-home facials is officially arriving in Australia. Credit: TikTokThe results beauty lovers care about
Beauty routines have shifted, where high-tech home devices are no longer niche, but they are the new luxury.
The Shark CryoGlow fits perfectly into this era where advanced beauty technology meets at-home convenience.
Shark Beauty has already proven its cult status in Australia through its viral hair tools and the TikTok-famous Shark Beauty family of devices.
With the CryoGlow, the brand is stepping confidently into skincare, offering Australians access to the same award-winning technology that has already dominated overseas.
Viral in the US, award-winning globally, now landing on Australian vanities. Credit: Shark/TikTokHow to get it first
Beauty lovers can now secure their place on the waitlist for the Australian launch of the Shark CryoGlow Under-Eye Cooling + LED Mask.
Full product details will be revealed before sales go live in March, but early access is already available via the waitlist at sharkclean.com.au.
Consider this your official warning. This is going to be one of those launches that sells out fast, floods TikTok, and becomes the skincare device everyone suddenly owns.
The glow era is here, and Australia is officially invited.
Results may vary. Consumers should consider whether this product is suitable for their individual needs and follow the instructions for use.