iHeartMedia Las Vegas has launched “Neon 93.1,” a new music brand aimed at delivering a high-energy, hit-driven sound designed to match the pace and personality of the Las Vegas market. The new station debuted today on what was classic rock “93.1 The Mountain” KYMT.
Positioned as a nonstop soundtrack for the city, the station features a broad mix of pop, rock, and hip-hop hits, pulling from artists such as Green Day, Bruno Mars, Imagine Dragons, Nelly, Coldplay, No Doubt, and Eminem. The format emphasizes wall-to-wall music, including recurring 93-minute music marathons intended to keep listeners locked in throughout the day.
“We are excited to light up the airwaves with the same electric vibe that defines our city,” said MoJoe Roberts, Senior Vice President of Programming for iHeartMedia Las Vegas. “Neon 93.1 is bold, unpredictable and exhilarating—bringing listeners a nonstop hit experience that’s uniquely Vegas.”
“We’re incredibly excited to launch Neon 93.1, a bold new brand that truly reflects the energy and unpredictability of Las Vegas,” added Glynn Alan, Area President, iHeartMedia Las Vegas. “This station creates a fresh, high‑impact environment for advertisers to connect with consumers at scale, and we believe Neon 93.1 will drive meaningful engagement and strong results for our marketing partners across the market.”