Report suggests Beijing’s curbs are working as automakers shift to subtle discounts
BYD’s Qin L DM-i vehicle is displayed at the Beijing International Automotive Exhibition, or Auto China 2024, in the middle of the industry’s brutal price war. © Reuters
GLORIA LI
February 10, 2026 14:20 JST
HONG KONG — A bruising price war in China’s auto market wiped out up to more than 471 billion yuan ($68 billion) in industrywide revenue over the past three years, a new research report estimates.