LoopMe has integrated its Australian audience segments into the Evorra data marketplace, giving Evorra account holders access to 23 million LoopMe profiles and related targeting segments.

The integration makes LoopMe’s existing segments available in Evorra for audience insights and campaign activation. It also allows users to build custom segments using LoopMe’s PurchaseLoop Audiences product.

Data access

LoopMe’s Australian dataset is central to the agreement. Evorra users can search, select, and apply LoopMe segments within the marketplace, alongside other data assets available on the platform.

LoopMe positions PurchaseLoop Audiences as a pre-campaign audience solution. In Evorra, agencies and brands can use it to build bespoke segments based on the product’s audience definitions and signals.

The integration is framed around data accessibility and privacy compliance, as advertisers reassess how they plan and run targeting across digital channels.

Channel activation

Evorra users can activate PurchaseLoop Audiences segments on social media, including Facebook and Instagram, and through programmatic channels. The integration also supports workflow connections via Evorra’s existing integrations.

Segment activation can support sequential messaging, suppression, and retargeting across platforms, reflecting a broader push to coordinate messaging and audience management across fragmented buying environments.

Data marketplaces have become a focal point for agencies seeking a single place to evaluate audience options, compare segments, and move from planning to execution. Platforms such as Evorra also compete on workflow features that reduce manual steps when teams apply audiences to campaigns.

Market context

Australia remains a contested market for audience and measurement products, with brands and agencies balancing the need for addressable targeting against changes in privacy regulation and platform policy. Integrations that package pre-built segments with activation routes aim to make campaign planning more repeatable across clients and channels.

LoopMe operates in mobile and digital advertising, applying machine learning to brand campaign delivery and measurement. Founded in 2012, it is headquartered in the UK and has offices including Sydney and Melbourne.

Evorra offers an audience platform for agencies and brands, bringing together first- and third-party data and partner connections in a single environment for audience decision-making.

James Parker, Head of APAC at LoopMe, said the partnership reflects demand for more precise audience understanding in a constrained data environment.

“Evorra is a trusted, intelligent, and interoperable platform, making it the perfect partner for us to deliver next-generation marketing. Marketers increasingly need a precise understanding of consumer behaviour to enable privacy-compliant, personalised engagement that will drive performance. Our integration with Evorra means more marketers no longer have to rely on assumptions about the audiences they’re reaching,” Parker said.

Aaron Ritoper, CEO of Evorra, said the integration is designed to streamline how agencies find and deploy audiences across media buying routes.

“This integration is about automating how agencies run data-driven advertising. With LoopMe available inside Evorra, agencies can use AI-powered search to quickly discover the right audiences, build segments, and activate them across social and programmatic channels within a single workflow. That means less manual work, better-matched audiences for advertiser media plans, and a faster path from planning to high-fidelity audience execution,” Ritoper said.

The integration is available to Evorra account holders, with LoopMe audience segments accessible in the Evorra marketplace and PurchaseLoop Audiences available for custom segment creation and activation across social and programmatic channels.