Kuala Lumpur, Malaysia – Audi Malaysia has launched a new out-of-home (OOH) campaign in partnership with PHD Malaysia, introducing large-scale floater advertisements placed within water hazards at selected golf clubs nationwide.
Titled ‘From Tee to Key — Where Precision Meets Performance’, the campaign is described as the first in Malaysia to feature in-pond floater OOH placements at golf courses. The installations are currently on display at Kelab Golf Perkhidmatan Awam (KGPA), Kelab Golf Negara Subang (KGNS) and Palm Gardens Golf Club Putrajaya, and will run for four months.
The initiative targets a premium golf audience by positioning Audi-branded floaters in prominent pond locations across the courses. The campaign combines physical OOH placements with digital elements, including QR codes displayed on the floaters.
Golfers and visitors can scan the codes to access a dedicated Audi Golf digital platform, where they can explore the brand’s latest models, learn about upcoming releases, and book test drives at Audi dealerships. Participants are also offered a chance to win a four-person golf getaway.
David Soo, managing director of PHD Malaysia, said, “We are in a space now where digital fatigue is fuelling the resurgence of OOH. The team was excited to deliver a truly groundbreaking OOH solution that is not only visually striking but also deeply integrated with a multi-channel digital experience.”
He added, “The golf course affords us high dwell time and brand recall amongst this premium segment, transforming passive viewing into active engagement and measurable results. We’re proud to partner with Audi in creating such a distinctive campaign that redefines golf course advertising.”
The campaign also marks Audi Malaysia’s entry into the sports marketing category, aimed at strengthening brand presence within the luxury golf segment.
Yani Fadzil, director of marketing and PR of PHS Automotive Malaysia, commented on the pioneering campaign, “Entering the sports category with Audi is a significant step for us, and we wanted to do it in a way that truly reflects the brand’s innovative spirit and luxury appeal. The takeover on the green allows us to connect with our discerning audience in an unexpected and memorable setting, turning a traditional golf course feature into a dynamic brand experience. We’re excited to see how this campaign resonates with the audience.”
The campaign was officially unveiled during the Audi Quattro Cup golf event at Kelab Golf Negara Subang on 9 February.