[Photo: Jed Jacobsohn]
One month ago, Tommy Fleetwood arrived at the Dubai Invitational looking like a different man. No, he didn’t cut his luscious locks, nor did he shave his beard. But there was nary a Nike logo to be found on a single clothing item he was in.
The thought at the time was that Fleetwood’s contract with Nike must have been up, and his new sponsor must have been Lululemon, the brand he was donning in Dubai. Neither of those things were confirmed by Fleetwood himself.
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On the opening day at the AT&T Pebble Beach Pro-Am, where Fleetwood made his season debut on the PGA Tour, the Englishman rocked a hoodie with a Pebble Beach logo on it, plus a hat with a Pebble Beach logo on it, indicating he had raided the pro shop ahead of his opening round. After a first-round 67, he confirmed his time with Nike was done, and that he might just be in his logo-flexing era now.
“Our contract [with Nike] was ending and it just turned out like we, you know, sort of didn’t end up in a place where I’m wearing Nike stuff this year,” Fleetwood said. “Who knows what’s going to happen in the future.”
So, no Lululemon, officially, yet. But for now Fleetwood seems perfectly content with going full Golf Burnerverse guy and showing off his collection. He even sported a special Augusta National Golf Club logo you can only find in the ANGC clubhouse in Dubai last month, too. Now that is a flex:
No new clothing sponsor for Tommy Fleetwood yet. Would be hilarious if he kept wearing logo’d merch from courses around the world every week.
ANGC in Dubai and rocking Pebble gear this week pic.twitter.com/tz681bc2Ma
— Cameron Jourdan (@Cam_Jourdan) February 12, 2026
Fleetwood is in no rush to start plastering logos of insurance companies across his chest.
“This is cool. Like I don’t know, like I feel like I’m a big golf fan,” he said. “I really like golf stuff, so it’s quite nice to be wearing like Pebble Beach clothing. I mean, my kids would absolutely love this stuff so I feel pretty lucky to have it on.”
The kids love it, and we’re sure the fans love it as well. Nice to see even the best players in the world would wear this stuff if they weren’t contractually obligated to wear something else.
“There’s some amazing logos around the world and I also think they’re just like memorable pieces,” Fleetwood added. “When you come to a special place. My collection’s got a bit bigger, that’s for sure.”
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