Valentine’s Day is upon us, and many Aussies across the country will be celebrating their significant other. Some will have been planning February 14 for weeks and might surprise their partner, situationship, or date with flowers, chocolate, a card, or an adventure.

But some are leaving it to the last minute and “panic” buying something to show they remembered the most romantic day of the year. Some find quick solutions at 7-Eleven, with the convenience store juggernaut revealing to Yahoo Lifestyle the item getting snapped up on the day.

It said its array of soft toys sell 3,448 per cent more on February 14 compared to any other day of the year.

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Flowers and plants also see a 1,949 per cent jump in sales today, while clothing and accessories have a 249 per cent lift.

7-Eleven told us the data shows that Aussies aren’t very good at planning around Valentine’s Day, and are instead “grabbing something on the way home to avoid turning up empty-handed”.

It shared the other items that also saw a big lift on February 14:

Chocolate blocks: 55 per cent

Ice cream and indulgent desserts: 35 per cent

According to data from Afterpay, Valentine’s Day also sees a 54 per cent surge in florist orders, and jewellery purchases go up 11 per cent.

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Are Aussies still keen to celebrate Valentine’s Day?

Despite February 14 being dubbed the most romantic day of the year, it seems like Aussies aren’t as keen to celebrate Valentine’s Day as they once used to.

Yahoo Lifestyle readers agreed that Valentine’s Day had lost its shine for them and they’d prefer to sprinkle the love throughout the year.

“If you really love someone you show it all the time. Not only on Valentine’s Day,” one person said.

“We’ve been married for 52 years. Have never bothered with it,” added another.

“So expensive and so commercial my husband doesn’t need to be told when to buy flowers,” wrote a third.

Data from Finder has revealed only one in five people (20 per cent) planned to celebrate today with their significant other or potential romantic partner.

That’s a fall from the 24 per cent who said the same thing last year and is the lowest number since the consumer group started tracking Valentine’s Day sentiment in 2022.

Those who are taking part are expected to splurge a collective $1.23 billion on outfits, gifts, and meals.

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The average person getting stuck into Valentine’s Day is forecast to spent $245, which is down 19 per cent from the $303 last year.

Finder’s personal finance expert, Sarah Megginson, said it could be a sign of how stressed people are about their finances.

“Less people are celebrating the occasion with gifts, and those who are celebrating are spending less,” she said.

“The day has definitely become more commercial, which can put pressure on our wallets, but you don’t need to spend a fortune to show someone you care.

“Thoughtful gestures often mean more than expensive gifts or fancy dinners.”

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