THE AFL Barwon Commission has announced its newest member, with Lucy Cammiss appointed last week to fill a casual vacancy.
Cammisss brings extensive experience across elite sport, commercial partnerships and media, with a highly regarded career spanning more than two decades in the AFL and broader sports and entertainment industries.
As founder and director of boutique talent management agency The Lighthaus, she has worked with some of Australia’s most recognisable sporting and media identities, securing and managing long-term commercial partnerships with leading national brands.
Cammiss is recognised as the first woman in Australia to be accredited as an AFL player agent, highlighting her leadership and influence within the football industry.
She also brings strong experience in stakeholder engagement, negotiation and media strategy through previous senior roles in player management and major sporting events.
Cammiss began her one-year term immediately.
She said she was delighted to be joining the AFL Barwon Commission and highlighted the personal connection she has to the region.
“Growing up in the Barwon region, this is where my passion for sport was sparked, and I know what an integral role AFL and netball play in bringing the communities here together,” she said.
“I am delighted to be joining the AFL Barwon Commission and playing my role to advance AFL and netball in this great region.”
Cammiss’s appointment follows advertising for casual vacancies late last year after the resignations of Diana Murase and Mark Wilkin.
The appointment of Megan Love filled one of those vacancies, with the remaining position now filled by Cammiss. In accordance with the existing AFL Barwon constitution, casual vacancies can be filled by the commission.
Appointments to the three other existing vacancies on the commission will be determined at the AFL Barwon Annual General Meeting on February 25.
Subject to proposed changes to the constitution, two of these vacancies will be filled by nominees from the Bellarine Football Netball League and Geelong Football Netball League boards respectively, leaving one vacancy to be filled.