With a donor Consideration score of 28.9, Cancer Council Australia retains second place this year, holding steady as one of the leading brands in the rankings. 2025 saw the charity launch the National Cancer Data Framework which “sets the direction for collecting, managing and using cancer data across Australia.”
Australian Red Cross (28.5) follows in third place among the list of charities Australians are most likely to consider donating to.
In fourth place is The Salvation Army (27.9), while Guide Dogs (27.8) ranks fifth. The Salvation Army’s outback outreach service, The Flying Padre, celebrated its 80th anniversary in 2025.
Further down the list, crisis hotline Lifeline Australia (25.2) places sixth. The hotline experienced its busiest day of the year with over 4,300 calls for support in the wake of the Bondi shooting.
Beyond Blue (24.4) follows in the seventh spot. Ronald McDonald House Charities (22.1) ranks eighth, ahead of Make-A-Wish Australia (21.9) in ninth. Completing the top ten is Starlight Children’s Foundation (21.7), rounding out the charities most considered for donations in 2026.
Australia’s most improved charities in 2026: UNICEF Australia leads
We also charted the brands with the largest improvement in their score compared to the year before.
UNICEF Australia saw the greatest increase in donor consideration, improving its score by +2.1 points from 16.6 in 2025 to 18.7 in 2026.