The first edition of The Drop covered a wide spectrum of movement in golf style this week, but a few themes stood out above all else: identity, collaboration, and freedom.
Tommy Fleetwood’s Continued Free Agency Run
Tommy Fleetwood continues to live in what feels like a true free agency moment. Malbon in practice rounds, Sun Day Red in competition. The World Number 3 is moving without a fixed uniform, and it’s compelling. In a sport long defined by brand loyalty and scripting, Fleetwood’s rotation feels modern. It raises a bigger question: what happens when elite players become stylistically independent?
Srixon Leans Into Hideki’s World
Meanwhile, Srixon leaned all the way into identity with the debut of their Blackout Collection at Riviera. Hideki Matsuyama remains one of the most fascinating figures in golf style, not because of flash, but because of intentionality. His apparel is entirely bespoke, cut and sewn in Japan exclusively for him. You cannot buy it. That decision reinforces a larger message: authenticity still matters. And while his scripts remain untouchable, the blackout gear that dropped this week gives consumers a rare entry point into his world.
Metalwood and Adidas Build a Time Capsule
Metalwood doesn’t just reference eras, it rebuilds them. Their latest collaboration with Adidas spans six pieces across footwear, apparel, and headwear. The partnership feels less like a retro nod and more like a full environment. Adidas provides scale. Metalwood provides specificity.
Puma and Reigning Champ Revisit Performance Restraint
Puma returned to its partnership with Reigning Champ, introducing a capsule of over 15 pieces across footwear, apparel, and headwear. The GV Specials in particular carry subtle design details that reward close inspection, a reminder that collaboration doesn’t always need to be loud to be effective.
FootJoy Appears in Aimé Leon Dore’s World
FootJoy made an unexpected appearance inside Aimé Leon Dore’s Spring Summer 2026 lookbook. Nothing has been confirmed, but the placement feels intentional. And historically, these types of moments tend to signal something larger on the horizon.
The Performance Sneaker Era Expands
Across Payntr, Puma, Sun Day Red, FootJoy, and Under Armour, new footwear silhouettes were introduced this week. Different approaches, same direction. The performance sneaker is no longer an experiment, it’s becoming the foundation.
Style Take Of The Week: Free Agency Is the Future
If this week revealed anything, it’s this: Creative and stylistic freedom may be the most important force shaping modern golf. Fleetwood’s rotation, Hideki’s bespoke identity, and the growing diversity in footwear all point toward a future where players, and consumers, define their own look.
Uniformity is fading.
Choice is rising.
The Best Picks From ‘The Drop’
From heritage cashmere to blackout gear and next-gen footwear, these are the picks that best capture where golf style is headed right now.