A new sales agency, ANDA Cycling Collective, has been launched, specialising in distribution and brand development within the German and Austrian cycling industry.
Founded by a team of three experienced industry professionals with years of responsibility in European sales and brand development, ANDA Cycling Collective combines expertise with operational experience, strong market proximity and a transparent, hands-on working style.
The company positions itself as a link between manufacturers, specialist retailers and the cycling community, supporting selected brands in their market entry and long-term establishment within the specialist retail landscape. It adopts a partnership-driven, community-oriented sales approach designed to build lasting collaborations.
At the beginning of its operations, ANDA Cycling Collective is collaborating with selected international brands, including Berria Bikes, Magped, Reynolds, Starling Cycles and Zerode.
“We support brands throughout the entire sales process – from market entry and targeted placement within specialist retail to sustainable establishment in the market,” said Michael Nastal, Managing Director of ANDA Cycling Collective. “A key element of our work is the active support of retailers through hands-on training, joint rides with end consumers, an extensive demo bike fleet and dedicated marketing assistance. This is complemented by comprehensive service that reliably supports retailers, including at the crucial point of sell-through.”