February 26 2026, 9:51 am | BY Adam Shaw | No Comments
The West Australian’s free tipping platform, The Game is back for 2026, building on its biggest year yet and expanding its footprint across Australian sport.
Since launching in 2021, The Game has become a ritual of the AFL season in Western Australia, driving banter, bragging rights and consistent weekly engagement.
In 2026, The Game will expand its AFL offering and introduce NRL tipping for the first time, creating a new opportunity for brands to connect with West Australian sports fans across both codes.
Now reaching over 100,000 unique users and delivering 30% year-on-year growth outside Western Australia, The Game has evolved into a powerful weekly touchpoint within The West Australian’s digital ecosystem.
The Game’s expansion provides sports fans with multiple opportunities for engagement throughout the year, and a premium commercial environment for advertisers across AFL, Cricket and now NRL.
Registrations are now open for the 2026 AFL season at thegame.com.au