The launch of the Samsung Galaxy S26 series and Galaxy Buds4 series marks a new phase in the era of AI, delivering mobile and audio experiences designed to make the everyday more effortless.
The Samsung Galaxy S26 series
As leaders in hardware and innovators in AI, Samsung has launched the Samsung Galaxy S26 series – the Samsung Galaxy Ultra, available alongside the Galaxy S26+ and S26.
Understated in design, the Galaxy S26 series is powered by the most intuitive, proactive and adaptive Galaxy AI experiences yet. The ground-breaking intelligence powered by Galaxy AI is now intuitive, humming in the background and proactively providing prompts or suggesting action – designed to simplify the tasks we encounter on a daily basis.
This ranges from managing your schedule, to capturing content. The integration of more intelligent AI agents alongside Samsung’s most powerful camera offers users more refined night photography, better defined photos and videos, a powerful customised chipset, and super-fast charging to increase performance.
With data privacy and security a key priority for Australians, the development of a new built-in Privacy Screen works to unlock a new level of reassurance that precious personal information will not fall into the wrong hands. Faster charging and the slimmest form factor to date provide a combination of the hardware and software innovation that aims to set new industry benchmarks, and greater ease and enjoyment for Australians.
The Galaxy S26 series delivers Samsung’s most powerful performance to date, specifically engineered to handle demanding AI tasks and complex multitasking with ease. The S26 Ultra leads the lineup with the customised Snapdragon 8 Elite Gen 5 processor, offering significant leaps in CPU, GPU, and NPU speeds for smoother gameplay and seamless AI integration. To sustain this power, a redesigned vapor chamber ensures superior thermal management, while Super-Fast Charging 3.0 and proprietary image-enhancement technologies like ProScaler provide a reliable, high-quality experience for all-day use.
Galaxy S26 Ultra Camera: 200MP Pro-Grade Hardware & AI Photo Assist
Reimagine the creative process by integrating professional-grade hardware with intuitive, AI-driven tools.
The S26 Ultra features wider apertures for superior low-light photography and Enhanced Nightography, alongside a new horizontal lock for ultra-stable video and the professional APV codec for high-quality editing.
Beyond capture, the Photo Assist suite and Creative Studio allow users to edit images using natural language prompts—such as changing outfits or lighting—while the AI-powered Document Scan simplifies productivity by instantly cleaning up and organizing physical files.
Proactive Galaxy AI: Moving Toward Agentic Automation
The Galaxy S26 series shifts toward a more “agentic” AI experience, focusing on proactive, background automation that minimises manual input.
New features like Now Nudge and Now Brief provide context-aware suggestions – such as surfacing specific photos for a friend or organizing travel reservations – to keep users in their flow. Search and navigation are similarly streamlined through an upgraded Circle to Search with multi-object recognition and an enhanced Bixby that understands natural language. By integrating third-party agents like Gemini and Perplexity, the device can now handle complex, multi-step tasks across apps, such as booking a taxi with a single voice prompt.
Privacy Display and Security: Samsung Knox Meets AI Protection
The new Galaxy S26 series introduces a robust, multi-layered security architecture specifically designed for the AI era, headlined by the Ultra’s innovative Privacy Display.
This hardware-level breakthrough controls pixel light dispersion to obscure side-angle viewing in public spaces without compromising the user’s direct visual quality. Beyond the screen, the series integrates AI-powered Call Screening, real-time privacy alerts for sensitive data access, and post-quantum cryptography (PQC) to future-proof device integrity.
These features are anchored by Samsung Knox, which utilizes hardware isolation and end-to-end encryption to ensure that personalized AI processing remains private and secure over seven years of guaranteed updates.
Samsung Galaxy Buds4 & Buds4 Pro: Hi-Fi Audio and Adaptive ANC
Samsung has introduced a new era of audio innovation, delivering refined hi-fi sound and intelligent adaptive controls for every environment with the launch of the Galaxy Buds4 and Galaxy Buds4 Pro.
Offering a more premium feel and improved audio playback experience, the Galaxy Buds4 series sets out to be the ultimate companion to the broader Galaxy ecosystem – spanning smartphones and tablets.
The Galaxy Buds4 series introduces a refined, “computational design” informed by hundreds of millions of ear data points to ensure an ergonomic, secure fit for all-day use. The hardware features a new stabilized blade with a premium metal finish and an engraved pinch control area for intuitive adjustments, all housed in a stylish, transparent clamshell charging case. To suit different user preferences, the series offers two distinct architectures: a canal-fit “Pro” model for maximum functionality and sound isolation, and an open-fit standard model focused on breathable, user-friendly comfort.
Samsung has re-engineered the hardware layout featuring a new wider woofer that increases the effective speaker area by nearly 20%. This space-efficient design, paired with a dedicated tweeter, enables natural, immersive audio supporting 24-bit/96kHz high-fidelity playback with richer bass and clearer treble. Additionally, the outer microphone has been strategically relocated to the upper metal finish to enhance Active Noise Cancellation while significantly reducing wind interference and feedback.
Listening experience is elevated through Enhanced Adaptive ANC and EQ, which uses real-time analysis of ear shape and wearing conditions to minimise noise leakage and optimise sound profiles. These software updates specifically target difficult environments, such as heavy transit or loud engine noise, while maintaining a rich, balanced audio output. For communication, Super Clear Call technology doubles the standard Bluetooth bandwidth, utilizing super wideband tech to ensure voices remain crisp and natural even in chaotic settings like stadiums or busy restaurants.
The Galaxy Buds4 series deepens ecosystem integration by allowing users to trigger AI agents like Bixby, Gemini, and Perplexity entirely hands-free. Setting up is equally streamlined, requiring only a simple cradle opening to connect to Galaxy devices without needing a separate app. To further minimize distractions, the Buds4 Pro introduces Head Gesture controls, enabling users to manage calls and navigate tasks through physical movement and voice commands, ensuring a truly seamless, phone-free experience.
New Galaxy Club: Samsung’s Upgrade Program for Australians
Samsung has also launched its version of an upgrade and protection program that puts Galaxy fans and its most loyal customers first – New Galaxy Club. The initiative aims to rethink how Australians upgrade, by providing future value from day one and simplifying the move to the next eligible Galaxy between nine to 13 months after signing up to the program.
Upon signing up to New Galaxy Club, Australian consumers will get back up to 50% of their device’s recommended retail price. If consumers choose to upgrade between months nine and 13, that value can be used toward an eligible next-generation Galaxy device.
The program also includes Samsung Care+, providing peace of mind and support throughout ownership, via access to repair services, replacement options and expert assistance. New Galaxy Club will bring together guaranteed future value and Samsung Care+ in one integrated experience, with the aim to help reduce disruption and downtime.
New Galaxy Club is available on a monthly subscription or 1-year upfront payment option with purchase of the Galaxy S26 series exclusively on Samsung.com/au.
Samsung S26 and Buds4 Australia Availability and Colour Options
Pre-order for Galaxy S26 Ultra, S26+ and S26 will be available starting from February 26 and general availability will be available March 11 in Australia. The Galaxy S26 series features a unified design language across all models, with shared colour options including Cobalt Violet, White, Black and Sky Blue25 alongside the Samsung.com/au exclusive26 Pink Gold and Silver Shadow.
For added peace of mind, Samsung Care+27 offers a device and mobile refresh program.
The Galaxy Buds4 series is available for pre-order in Australia now, with general availability starting March 11. Galaxy Buds4 Pro and Buds4 are available in White and Black with a refined matte finish, as well as an online-exclusive Pink Gold for Buds4 Pro, only available on Samsung.com/au.