The PSL has signed the most lucrative broadcast deal in its history, partnering with Walee Technologies for the next four years to the tune of PKR 26.11 billion (approx USD 93 million). Walee, also the owners of the Pindi franchise, will take over broadcasting and live streaming rights from the 2026 season, continuing till 2029.
The increased value of the rights is partially explained by the rise in the number of matches in the league; there will be 44 games rather than 34 now that two more franchises have been added to make it an eight-team league. However, even accounting for that increase, the value per game has gone up from PKR 122 million to PKR 148 million, a 21% increase.
The higher value tracks with the huge increases in franchise valuations for the three new teams that went up for auction earlier this year, with Multan Sultans – now renamed to Pindi – sold for a whopping PKR 2.45 billion per year over a ten-year period. A statement from the PSL said it reaffirmed the “PSL’s position as one of the most sought-after T20 properties in the region.”
“This will be the biggest broadcast deal in the history of not only the PSL but also Pakistan cricket,” Salman Naseer, the PSL CEO, said. “The steep rise in valuation of PSL’s commercial assets reflect the remarkable growth and credibility of PSL as a world-class league. We are delighted that all past records and valuations have been surpassed in this four-year term from 2026 to 2029.
“The strategic alignment of both TV and live-streaming rights in the Pakistan region ensures that our fans can continue to enjoy the PSL experience across multiple platforms with added enhancements and innovations that will be developed and launched periodically.”
The PSL starts on 26 March, with the final on May 3.