Australia’s most beloved chocolates have been revealed after thousands were surveyed on what has them racing to the supermarket treat aisle.
Consumer group Canstar split chocolate into three categories: bars, blocks, and boxes.
Respondents were asked to rate their favourite on value for money, taste, packaging, texture and variety.
Whittaker’s and Cadbury Roses claimed the top spots in their sectors, while a dark horse was crowned the best bar.
Turkish Delight can be a divisive chocolate, but it was named the best bar.
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The win for Roses is also a second.
Whittaker’s can be found in Coles, Woolworths, IGA and Harris Farm and stand out from the rest of what’s on offer with its iconic gold packaging.
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It has flavours like peanut butter, coconut, dark almond, creamy caramel, and hokey pokey crunch, with 200-250 gram blocks costing around $9.
Roses chocolate boxes come in two main sizes, 150 gram and 380 gram, and range in price from $10 to $20.
They feature a range of Cadbury chocolates, including:
Turkish Delight might come as a surprise to some shoppers, and it faced some stiff competition in Canstar’s rankings.
It received five stars out of five in overall satisfaction, as well as in taste, texture, and packaging.
The only category it fell down in was value for money, which it received three stars, as a 50 gram bar costs $3 at Coles and Woolworths.
It can be as low as $1.50 when it’s on special.
Turkish Delight, Whittaker’s, and Cadbury Roses have been crowned the best respective chocolate bar, block, and box. Source: Coles/Woolworths/IGA/Yahoo Australia
The other chocolate bar that came close to Turkish Delight was Cherry Ripe, which received five stars in taste, texture, and packaging.
But it only copped four stars for overall satisfaction, and three in value for money.
Cadbury’s Boost was the only other bar to receive five stars in overall satisfaction, but had three stars in every other category.
Aussies’ love affair with chocolate revealed
Canstar’s survey revealed how much of a staple chocolate can be for some Aussies, with one in 10 eating it everyday.
Nearly a third of respondents (30 per cent) said having a few choccies “makes everything better”, and another 30 per cent will always keep a stash of chocolate at home.
A cheeky 11 per cent of Aussies said they hide their chocolate from the people they live with.
Milk chocolate was the standout flavour out of the three main types with 62 per cent of the vote, with 30 per cent liking dark and only 8 per cent preferring white above the rest.
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But the cost of chocolate has soared massively in recently due to rising cocoa prices and 70 per cent of Aussies are buying the treat less frequently.
“The increase in cocoa costs has clearly been felt at the checkout, and shoppers are responding in practical ways,” Canstar spokesperson Eden Radford said.
“They’re being more selective, price‑conscious, and strategic about when and how they buy.
“This is a great example of how Aussie consumers are becoming increasingly savvy at the supermarket, while still getting the treats they love.”
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