SafetyCulture, one of the country’s biggest private software companies, has acquired Sydney-based sales analytics start-up Twine in the first of a spree of buyouts aimed at asserting its place in a market undergoing a global reckoning due to the rise of artificial intelligence.
SafetyCulture founder Luke Anear returned to running the day-to-day operations of the workplace safety company last month after the sudden departure of former chief executive Kelly Vohs. In that time, SafetyCulture finalised the Twine acquisition, submitted a term sheet on another potential buyout and entered the final stages of talks with a third.
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