AUGUSTA, Ga. — Bryson DeChambeau and influencer Grant Horvat are among the golfers involved in the launch of a new YouTube network, Source Golf. DeChambeau, Horvat and the Bryan Bros — comprised of former PGA Tour players Wes and George Bryan — are part of the network that fits under the Source Media Group umbrella.
The various influencers aren’t expected to create new content for Source Golf; rather, it’s an aggregation of their content in one place. And Source will have the rights to sell ads using the YouTube content. Source Golf is a free channel.
The formation of Source Golf comes as both the PGA Tour and LIV Golf have started leaning more into influencer golf in recent years. The PGA Tour launched its Creator Classic series in 2024, though those events aren’t continuing this year. LIV Golf, meanwhile, introduced its own “Duels” influencer series last spring.
DeChambeau has more than 2.6 million subscribers on YouTube, while Horvat has more than 1.6 million. The Bryan Bros have a little more than 800,000. GSE Worldwide’s Brett Falkoff manages DeChambeau, who also recently started working with Josh Pyatt’s WIN Artists around his media business. David Blitzer’s Bolt Ventures is the lead backer for Source Golf.