Rumors that Alex Cooper, the 31-year-old host of the Call Her Daddy podcast, and Alix Earle, the 25-year-old internet star, are feuding have been circulating for over a year — but there’s been a new development in their alleged internet beef, which some have criticized as being nothing more than a PR stunt.
In a TikTok video posted on Monday, Cooper seemed to call Earle out for unnecessarily stirring the pot. The famed podcaster revealed that she’d been flooded with direct messages, comments and tags begging that she weigh in on their internet-fueled drama with Earle, so she finally decided to make a statement. Cooper alleged that Earle was pushing a “fake narrative” and urged her to speak out. Earle responded, “Okay on it!!” in a comment on Cooper’s video, and reposted it to her own TikTok profile.
How, exactly, did we get to this point? Well, Cooper and Earle’s history dates back to 2023. From briefly being business partners to allegations of starting “fake drama,” Yahoo is breaking down their beef so far — and what might have fueled it.
Earle signs with Cooper’s Unwell Network and launches ‘Hot Mess’ podcast
Earle and Cooper in 2023.
(Gotham/GC Images/Getty Images)
Earle was signed to Cooper’s Unwell Network, a Gen Z-focused media company that curates unfiltered conversations with creators, in August 2023. Earle launched and hosted her own podcast, Hot Mess With Alix Earle, a month later, in September 2023, where she’d talk candidly about her life and relationships in a voicey, “get ready with me”-style vlog.
“I feel honored to be at a place in my career where I can pass along knowledge and advice for a new generation of creators to flourish,” Cooper said in a statement back then.
Unwell drops Earle and her podcast
Trouble seemed to be brewing in early 2025 when Earle didn’t attend Unwell’s Super Bowl party in New Orleans, despite reportedly being in the city with her boyfriend, Miami Dolphins wide receiver Braxton Berrios. Then the news officially broke: Earle was dropped from the Unwell Network in February 2025, prompting the podcast to go on an indefinite hiatus.
With regards to her work, Earle said she had “no idea what’s going on” in a TikTok video posted days after Hot Mess was axed. She shared another update in March 2025, announcing that she’d “have to put a pause on podcasting right now for the foreseeable future.”
“Don’t really want to get into the details of it all, and I kind of can’t get into the details of it all right now, but I’ve loved it so, so much, and I’m really proud of what I built with the podcast,” Earle said.
Cooper said she had nothing to do with Earle’s inability to continue podcasting. She addressed Earle’s exit from Unwell Network, writing in a TikTok video also posted in March 2025, “Alix not being able to podcast has nothing to do with Unwell. Idk why she can’t/whats going on. Unwell gave her everything back she owns her IP.”
Earle is ready to spill the tea — and Cooper claps back
In a Wall Street Journal feature published in May 2025, Earle offered brief insight into what went down between her and Cooper. Choosing her words carefully, Earle told the outlet, “That was, behind the scenes, a little bit of a hot mess.”
Earle seemed ready to spill the tea by August 2025. In a TikTok video referring to her horoscope, she said, “My Co-Star told me that I can start shit today. I mean, is this my time that I’ve been waiting for to go? I have so much information. We could go. I think I’m losing my mind … but I wake up every day, and I’m like, ‘What should I do, Co-Star?’ And today, it’s like, ‘Revenge. Let’s go get ’em.’”
Seems vague enough, right? Well, not quite. One TikToker commented on Earle’s video, “Yes tell us what happened with alex cooper thank you,” to which Earle replied, “how much time do you have.”
Cooper wasn’t silent for long. The Call Her Daddy host appeared to mock Earle’s Dancing With the Stars performance in an Instagram post in October 2025, promoting an Unwell event in Las Vegas. She used Britney Spears’s “Circus” — the same song Earle, a contestant at that time, had danced to. Cooper’s Instagram caption also seemed to refer to Earle’s response to a TikToker, writing, “How much time do you have? Cause we could go all night.”
Earle cosigns critique that Cooper is ‘a grim reaper,’ and Cooper finally speaks out
Despite cooling off in recent months, Cooper and Earle’s feud seems far from over. Earle appeared to repost a TikTok video from @thebravomom, a creator who likened Cooper to the grim reaper.
“She’s so awful,” the creator said of Cooper in a video posted last week. “She is profiting off of women’s heartaches and failures, and all these awful things that happen to women. She’s profiting off of it. That’s not girl power.”
After learning of Earle’s repost, Cooper finally addressed the drama in a TikTok video posted on Monday. With Earle’s TikTok handle as the caption, Cooper urged the Dancing With the Stars alum to come forward and speak the truth. Cooper said that while she doesn’t “usually address this kind of stuff” because it’s a “waste of time” and “honestly embarrassing to participate in this,” it ultimately felt long overdue.
“Alix Earle, hey girl. The passive-aggressive reposts and the likes and the commenting on things, I gotta call you out here. You’re gonna need to get specific and just say what you gotta say about me,” Cooper said. “There’s no [nondisclosure agreement]. No one is stopping you. Stop hiding behind other people and just say it yourself. What’s the beef? ‘Cause I’m really tired of waking up and seeing you using this fake drama to distract from other shit going online for you.”
Cooper added, “I know what happened and so do you. So talk, unless the fake narrative you’re creating happens to be way more interesting than the truth.”
In addition to reposting Cooper’s video to her TikTok profile, Earle also left a comment, which read, “Okay on it!!”
Earle posts her initial reaction to Cooper’s video
You thought the drama stopped there? On Tuesday, Earle shared her reaction to Cooper’s call-out video. “If you’re wondering this is How I was woken up the Morning after Coachella,” Earle wrote alongside the clip, which shows her smirking while watching it in bed.
“Wait, that literally just made my whole day,” Earle quipped.