Last year, Marvel Studios announced that “Avengers: Endgame” would get a theatrical re-release ahead of the next superhero team-up movie, December’s “Avengers: Doomsday.” Turns out, there’s more to the “Endgame” than previously advertised.

During the Walt Disney Studios presentation at CinemaCon on Thursday, directors Joe and Anthony Russo announced that the Sept. 25 release will include brand-new footage from the already 3-hour-long movie. Plus, both “Endgame” and “Doomsday,” in theaters Dec. 18, will also be presented in “Infinity Vision,” a new certification for premium large format theaters, which is touted as delivering “the biggest, brightest and most immersive cinematic experiences” for moviegoers.

Is that label intentionally meant to evoke Marvel’s Infinity Stones and the synthezoid superhero Vision? Who’s to say?

But it is a stamp of approval affirming that, with more than 75 domestic and 300 global exhibitor premium large format screening currently available to consumers, these auditoriums meet certain technical standards, including “the largest screens for maximum scale, laser projection for superior brightness and clarity and premium audio formats for fully immersive sound.”

Just announced at #CinemaCon:
 
Infinity Vision — A new certification for premium large format theaters designed to signify to audiences the biggest, brightest, and most immersive cinematic experiences.
 
Infinity Vision sets a new benchmark for theatrical presentation,… pic.twitter.com/PfaIx7fIX5

— Disney (@Disney) April 16, 2026

“Disney’s standards for production quality are second to none, with every single detail of a film finely tuned for an immersive experience,” said Andrew Cripps, head of theatrical distribution for The Walt Disney Studios. “Infinity Vision certification extends that commitment to the theaters themselves, representing a shared effort between The Walt Disney Studios and the exhibition community to help audiences quickly find the very best screens in their area to experience our films in exactly the way they’re designed to be seen – on a huge screen with the sharpest, clearest color and sound.”

To note, “Avengers: Doomsday” opens in theaters on the same day as Warner Bros. “Dune: Part III,” which will run exclusively in Imax for three weeks since director Denis Villeneuve shot the film with the company’s cameras.