Samsung Electronics Co., Ltd. today announces a new partnership with football legend Thierry Henry as part of its pan-European campaign marking 20 years as the Global No.1 TV brand[1]. Launching ahead of a major summer of sport, the campaign will celebrate how technology brings fans together to enjoy the game.
Rooted in the idea that football brings communities together, the campaign will introduce the brand platform, and showcase Thierry’s preferred way to watch sport, on a Samsung.
Whether watching at a local venue with friends or from the comfort of your home, the campaign will celebrate football as it’s meant to be experienced: together – elevated by premium TV experiences that transform matchday moments into lasting memories.
Ex-Arsenal and French national player, Thierry Henry, said: “For me, how you watch sport matters just as much as the sport itself. This campaign will show how technology can really elevate those moments, whether you’re watching football at a local venue or at home, it’s always better when you watch it on a Samsung.”
Zeena Hill, Senior Director of Marketing at Samsung UK and Ireland, said: “For 20 years Samsung has been at the heart of how people have experienced some of the most memorable sporting moments around the world. Football has a unique power to bring people together whether that’s watching your TV in a family living room or in a public space. This campaign with Thierry Henry celebrates these shared moments that we all love and enjoy. Because when it matters most, it’s not just what you watch but how you watch it.”
With excitement building ahead of a summer of international football, there has never been a better time to discover how Samsung TVs can elevate the viewing experience. For more information, please visit: https://www.samsung.com/uk/tvs
[1]Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia.