Meghan Markle’s lifestyle brand, As Ever, has used Prince Archie and Princess Lilibet’s official royal titles to promote its new £41 candles.
The Duchess of Sussex will unveil the candles as part of a United States Mother’s Day collection on Wednesday.
The candles, which are named after Prince Archie’s and Princess Lilibet’s birthdays, each cost $56 (£41.52).
The surprise move represents the first occasion the brand has created products directly linked to the Sussexes’ children.
Meghan uses Archie and Lilibet’s official royal titles to promote £41 candles
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INSTAGRAM: MEGHAN
What distinguishes this collection from previous As Ever releases is the prominent use of Archie and Lilibet’s full royal titles throughout official press materials and product descriptions.
The candles are listed as “Prince Archie of Sussex’s Birthdate” and “Princess Lilibet of Sussex’s Birthdate” respectively.
Both children received their prince and princess titles following King Charles’s accession to the throne in 2022, having previously been known as Master Archie and Miss Lilibet Mountbatten-Windsor.
Signature Candle No. 506 takes its name from Archie’s May 6 birthday, blending ginger, neroli and cashmere into what the brand describes as a warm, comforting fragrance.
Candle No. 506 – named after Prince Archie’s birthday
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AS EVER
The ginger appears to be a reference to the young prince’s red hair.
The second fragrance, Signature Candle No. 604, represents Lilibet’s June 4 birthday and is composed of amber, water lily and santal.
The water lily serves as a subtle nod to the princess’s name.
Meghan told Town & Country: “The goal for As ever has always been finding ways we can bring beauty and ease to your life, as a host, as a guest, as a friend, as a mum. In whatever way you show up, I want As ever to make it feel special.
Candle No. 604 – named after Princess Lilibet’s birthday
“It began with a pot of jam, and a collection for your kitchen, and now we are excited that the collection will soon expand into other parts of your home. It’s a very special time, and I’m proud of what we are creating.”
The collection arrives ahead of Mother’s Day, which is celebrated in the United States on May 10.
Both scents join existing candles in the range that commemorate Meghan’s own birthday and her wedding anniversary with Prince Harry.
The Mother’s Day range also includes several gift bundles, with the most comprehensive set priced at $156 (£115.67) and combining both candles with custom matchboxes and a chocolate collaboration with Los Angeles confectioner Compartés.
Prince Harry, Meghan, Nicole Avant, and Netflix CEO Ted Sarandos pictured earlier this month
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GETTY
This launch represents the lifestyle brand’s first significant release since parting ways with Netflix, which ended its partnership with As Ever last month.
Since launching in February 2025, As Ever has expanded its offerings from jams and baking mixes to include teas, wines and now an enhanced fragrance and apothecary range.
Netflix’s split with the former working royal followed the duchess’s series “With Love, Meghan”, which ended after two seasons.
The streaming giant stated it was “glad to have played a role in bringing that vision to life” and expressed support for Meghan continuing to grow the brand independently.